This Is Not Fashion

Posted on 2010/04/29

Farm, a photographic series by Jackie Nickerson produced during a three year sojourn in Southern Africa that began in 1997. The portrait and landscape photographic series documents the lives of migrant farm workers throughout South Africa, Mozambique, Zimbabwe and Malawi.

Despite the hard physical toil and environment faced by the farm workers, Nickerson found herself quite impressed by these workers sense of freedom and happiness. She was inspired to document her experience, bringing to light their air of dignity as well as their unique sensibilities towards clothing.

Through her attention to detail, a skill honed as a fashion photographer,  we too are able to enjoy this refreshing vision. Both form and function happily co-exist in a world where one can freely mix patterns, textures and style without any reference to media currency.

The series was published under the title, Farm by Jonathan Cape in 2002. It is available through UK online retailer  WHSmith.

About Jackie Nickerson

Borin in 1960, lives and works in Ireland.

Came to prominence as a fashion photographer in the 1990s, working in Milan, Paris and New York where her work was featured in Elle, Marie Claire, Wallpaper, German Vogue, Arena, and other publications. Since 1997 she has been traveling and working on personal projects which currently include photography in Ireland and Spain.

Represented by

Jack Shainman Gallery

3 West 20th Street, New York, NY 10011

tel. +1 212 645 1701 fax. +1 212 645 8316


hours: Tuesday – Saturday: 10 am –6 pm

[Images via Jack Shaiman Gallery]

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